". . Lights. Camera. outcomes . ."
Your CV needs more than a long list of duties to stand out. It must show the impact you’ve made.
The difference between Tasks and Impact
Instead of:
· “Created high-level architectural designs”
· “Led daily stand-ups”
· “Processed invoices”
Ask yourself:
· Did that design get deployed on time and on budget?
· Did your stand-ups improve Team collaboration?
· Did your invoicing reduce errors or speed up payments?
The point is: Impact matters, and the difference is night and day.
Why Impact speaks louder than Duties
Adding metrics transforms CVs from bland to compelling. For example:
· Task-based: “Organised marketing campaigns.”
· Impact-driven: “Designed and launched marketing campaigns that increased customer engagement by 25%,boosting sales by £50,000 over six months.”
It’s not what you did, it’s what happened because of what you did.
A proven Blueprint for outcome driven CVs
Here’s how to start reworking your CV into a narrative of results:
Every Role benefits from Outcomes
Whether you’re applying as a graduate, a mid-level specialist, or stepping into leadership - results resonate. Small wins like “exceeded weekly targets by 15%” or “improved team efficiency through documentation” can be powerful difference makers.
Make your CV answer one question
“What difference did you make?”
Your CV isn’t just a history of what you’ve done… it’s a preview of what you can do. Let your achievements tell the story.
